Worktitle: Food Avalanche
Genre: audiovisual VR installation
Length: 2-4 minutes
Format: digital
Abstract:
Surrounded by beautiful products and marketing campaigns, supermarkets are a place full of color and products wanting to be picked.
Combining the colorful style found in pop art we want to critique how these appealing deserts for consuming are hiding the harsh reality consumerism is taking us towards.
FOOD AVALANCHE
By: Clarisa López & Evie Anderson
Concept:
The user arrives at a supermarket alley. It is messy, colorful and the products are spread all over the walls and the floor, and a trolley at the end. The user tries to grab the products but every time they pick one it loses all color. This triggers the growth of mass that starts to consume all the products until only the user is left to be consumed.
This video is the complete version of our experience. The purpose of the installation is to reflect about our own consuming habits while inhabiting for a short time a world in which you only exist to consume or be consumed. We believe this is linked to the theme "Desert feel / Reel Estate" because in a way the never ending hallways of products in a supermarket mirror a vast desert that one cannot simply escape.
Final Thoughts:
This project was a learning expirience for us after many trials and errors we worked around
the problems of developing an expirience that could express a message against consumism
but also leaving it abstract enough for each person’s interpretation.